Blue Apron Holdings Inc’s trailing 12-month revenue is $453.8 million with a -19.5% profit margin. Latest Blue Apron Holdings Inc Stock NewsĪs of June 02, 2023, Blue Apron Holdings Inc had a $39.6 million market capitalization, putting it in the 24th percentile of companies in the Food Processing industry.īlue Apron Holdings Inc does not have a meaningful P/E due to negative earnings over the last 12 trailing months.
Read on to find out how ( APRN) grades on certain investment factors and determine whether it meets your investment needs. That implies 2022 marketing spend of roughly $96.3 million, which compares with $49.93 million spent in 2021.Learn more about whether Blue Apron Holdings Inc is a good stock to buy or sell based on recent news as well as its key financial metrics. Total marketing spend for the year is expected to be “around double” what was spent in 2019, which was $48.13 million. The company also said higher logistics costs had a more significant impact on results that anticipated.įor 2022, the company said it expects marketing spending to continue to increase through the year, to support expectations for faster revenue growth. “This past quarter, we significantly ramped up our marketing spend, focusing on targeted investments that are helping to raise brand awareness,” said Chief Executive Linda Findley in prepared remarks for a conference call with analysts. Meanwhile, total operating expenses increased 6.0% to $132.48 million, as cost of goods sold slipped 1.0% to $69.19 million but marketing expenses jumped 68.1% to $20.98 million. Orders declined 4.7% to 1.68 million and customers were down 4.0% to 336,000, but average order value increased 2.4% to $63.78 and average revenue per customer grew 1.9% to $319. ““While profitability remains a goal over the longer-term, we are focused on taking advantage of an important opportunity to accelerate customer and top-line growth.” ” - Chief Executive Officer Linda Findley
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